Tell Claude
Inbox
Meetings next seven days
Fistral Beach surf next seven days
What to work on
Replies owed
Starting in the next 30 days
Next up
Blocked
Recent activity
Last two days: your ticks and notes, and what the daily check changed. The full record is under Reference › Change log and History.
History
Northwind Studio
The business in one screen.
Our own marketing, on the client framework
Actions
The company
The limited company behind the studio.
Actions
Clients
Who is paying, what is next for each, and the update email.
How the plan works
One offering, the Design Plan: $860 or £649 a week, the client picks the currency. Work continues through the weeks while the subscription is active, with a daily update.
Client spaces
Each client can get a private page with its own password: programme progress, assets, a shared work log and the actions from meetings.
Actions
Automation
What runs on its own, what an agent drafts for you, and what stays yours.
What runs, when, and whether it ran
Meetings from the notetaker
Who does what
Actions
Marketing Suite
One health check and one tracker for a whole digital strategy. The framework is reusable; the findings belong to one subject at a time.
Tracker
The framework
What is checked in each area, and what counts as proof
Marketing and pipeline
Past clients, active clients, prospects, proposals and follow ups.
Brevo
Prospect research
Founders found through funding announcements, scored for fit, each with a draft note for review. Nothing is sent from here.
Reviews and proof
Actions
Reviews
The review profile: the score, what is unanswered, and the drafts for asking.
Ask for reviews
A personal email for each client, the week their work ships. Nothing is sent from here: open it in your own mail, no incentives, ask once.
Actions
Referrals
Who introduced whom, what happened, and the free weeks.
Ledger: source, outcome and reward for every introduction
Rules
- A referral counts when the new client makes their first payment.
- The referrer earns one free week per new paying client; no cap.
- A week must be started within six months of the qualifying payment.
- Not transferable, no cash value.
Add a referral
A free week is only recorded when the payment date is known.
Actions
Money
Filed figures, cash, receivables and expenses.
Receipts ledger
Actions
Expenses
Every receipt on file and what arrives through Tell Claude.
Receipts sent through Tell Claude
Receipts ledger
Every receipt on file, searchable
Actions
Subscriptions
Every recurring service, with its status verified against the inbox.
Actions
Land: plot A
The plot the company bought last year. Stays in the company; possibly sold later.
Actions
Structure options
Six ways to hold the business, rated on the same income and withdrawal.
| UK Ltd, as now ★★★★★ | Estonia OÜ ★★★★☆ | US LLC ★★★☆☆ | |
|---|---|---|---|
| Setup, one time | £0already running | ≈ £600e-Residency and state fee | ≈ £500state filing and agent |
| Total recurring a year | ≈ £5,800 | ≈ £1,300plus 22% only on dividends | ≈ £700plus your personal tax |
| Biggest catch | None | Card paymentsa second Stripe account | Bankingmost online banks refuse non-residents |
Actions
Website
What is left to change on the site. Done items are in the history at the bottom.
| # | Where | Change | Effort |
|---|---|---|---|
| 1 | Homepage | Replace the three delivery claims with one. | 10 min |
| 2 | Pricing | Label the two buttons by currency. | 5 min |
Actions
Accountant
What has been sent, what is awaiting an answer, and what is new.
| Item | Subject | Status | What is still open | Update |
|---|
Quarter close and the books
Tax reserve and dividends
Receipts for August
Documents
Actions
Accounts
Your bank accounts and pending administration.
| Account | Where | Balance | Used for |
|---|---|---|---|
| Business current | UK | £14,210 | All company money |
| Personal current | UK | £3,140 | Salary in; spending |
| Savings pot | UK | £9,800 | Tax reserve |
| Local account | Portugal | ≈ €900 | Rent and utilities |
Actions
Land: plot B
Your home site, bought in your own name, outside the company.
Actions
Build funding
About US$70,000 in two stages, and the cheapest lawful way to take it out of the company.
Four routes compared
Bonus, dividend, director loan and a land sale, on the same after-tax basis. The dividend route wins once the reserve is funded.
Actions
Residence and tax
Your stated residence is Portugal. Days per country come from the travel log.
Actions
Travel
Every flight and stay with a receipt, and where each one places you.
Next trip
Actions
Identity
Passports, licences and identifiers, with renewal dates.
Where each document lives
Health
Results and cover, in date order, with each lab's own range.
What the laboratory flagged
Every result on file
Movement between panels
Cover
Actions
Planning
What "enough" means, the five buckets, and the pay rule.
Owner pay rule
- Salary on the same date each month, only in months where paid work and cash allow.
- Reserve = eight weeks of operating costs plus 19% of profit to date.
- Board minute and dividend voucher each time.
Actions
Settings
Where things are saved, backups, and the feeds this page reads.
Change log
Every change to this file, newest first.
The 07:00 check appends here every day, quiet days included. Your own ticks are under History on Home; Settings explains where each lives.
Security
The dashboard, this computer, the websites, email and accounts: what was checked, what needs a fix, and who does it.
Growth experiments
Pricing, proof, referrals and the website as experiments.
One promise and one Terms
E1NowMeasure the funnel
E2NowDashboard build
The ledger to build once the books are current.
How the dashboard is organised
Three views: Home for today, Company for the business, Personal for everything else. One file, one data island per feed, a daily check that patches between markers.
Evidence
Records, statements, assumptions, sources.
Stated by you
- Residence: Portugal.
- Everything on the business card is a business expense.