Northwind
VelaWork. Life. Simplified. · demo

Demo. Every client, figure, document and result on this page is made up; the design and the workflows are the product.

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              Recent activity

                Last two days: your ticks and notes, and what the daily check changed. The full record is under Reference › Change log and History.

                History

                  Northwind Studio

                  The business in one screen.

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                  The company

                  The limited company behind the studio.

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                  Clients

                  Who is paying, what is next for each, and the update email.

                  How the plan works

                  One offering, the Design Plan: $860 or £649 a week, the client picks the currency. Work continues through the weeks while the subscription is active, with a daily update.

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                  Delegation and agents

                  What an agent does, what a person does, what stays yours.

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                  Marketing and pipeline

                  Past clients, active clients, prospects, proposals and follow ups.

                  Contacts on record
                  records, email and the sales sheet

                  Reviews and proof

                  Review score
                  4.8
                  31 reviews
                  Reviews in the last 12 months
                  3
                  Unanswered
                  0
                  every review has a reply

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                  Reviews

                  The review profile: the score, what is unanswered, and the drafts for asking.

                  Score
                  4.8
                  38 reviews
                  Unanswered
                  0
                  every review has a reply
                  Last review
                  6 weeks ago
                  ask at the next launch

                  Ask for reviews

                  Ask the day something ships, through the review platform's own invitation tool; no incentives.

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                  Referrals

                  Who introduced whom, what happened, and the free weeks.

                  Ledger: source, outcome and reward for every introduction

                  Rules

                  • A referral counts when the new client makes their first payment.
                  • The referrer earns one free week per new paying client; no cap.
                  • A week must be started within six months of the qualifying payment.
                  • Not transferable, no cash value.
                  Add a referral

                  A free week is only recorded when the payment date is known.

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                  Money

                  Filed figures, cash, receivables and expenses.

                  Business account
                  £14,210
                  this morning
                  Turnover FY2025
                  £58,400
                  filed
                  Profit FY2025
                  £12,900
                  after salary
                  Reserves
                  £9,800
                  19% of profit set aside
                  Books processed to
                  last month
                  the accountant is a month behind

                  Receipts ledger

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                  Expenses

                  Every receipt on file and what arrives through Tell Claude.

                  Receipts sent through Tell Claude

                  Receipts ledger

                  Every receipt on file, searchable

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                  Subscriptions

                  Every recurring service, with its status verified against the inbox.

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                  Land: plot A

                  The plot the company bought last year. Stays in the company; possibly sold later.

                  On the balance sheet
                  £16,400
                  investment land
                  Deed
                  US$17,700
                  company name
                  Property tax
                  £210
                  due end of quarter

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                  Structure options

                  Six ways to hold the business, rated on the same income and withdrawal.

                  UK Ltd, as now ★★★★★Estonia OÜ ★★★★☆US LLC ★★★☆☆
                  Setup, one time£0already running≈ £600e-Residency and state fee≈ £500state filing and agent
                  Total recurring a year≈ £5,800≈ £1,300plus 22% only on dividends≈ £700plus your personal tax
                  Biggest catchNoneCard paymentsa second Stripe accountBankingmost online banks refuse non-residents

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                  Website

                  What is left to change on the site. Done items are in the history at the bottom.

                  Remaining
                  2
                  Done
                  18
                  this quarter
                  #WhereChangeEffort
                  1HomepageReplace the three delivery claims with one.10 min
                  2PricingLabel the two buttons by currency.5 min

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                  Accountant

                  What has been sent, what is awaiting an answer, and what is new.

                  ItemSubjectStatusWhat is still openUpdate
                  O1

                  Quarter close and the books

                  They are reconciling the last quarter; no date given.
                  O2

                  Tax reserve and dividends

                  Answered: set 19% aside; dividends need a board minute.
                  O3

                  Receipts for August

                  Not sent yet.

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                  Accounts

                  Your bank accounts and pending administration.

                  AccountWhereBalanceUsed for
                  Business currentUK£14,210All company money
                  Personal currentUK£3,140Salary in; spending
                  Savings potUK£9,800Tax reserve
                  Local accountPortugal≈ €900Rent and utilities

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                  Land: plot B

                  Your home site, bought in your own name, outside the company.

                  Deed
                  US$23,000
                  your name
                  Registered
                  last month
                  land registry
                  Plot
                  540 m²

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                  Build funding

                  About US$70,000 in two stages, and the cheapest lawful way to take it out of the company.

                  Budget
                  ≈ US$70,000
                  Stage one
                  US$30,000
                  Stage two
                  US$40,000
                  Company cash
                  £14,210
                  this morning
                  Four routes compared

                  Bonus, dividend, director loan and a land sale, on the same after-tax basis. The dividend route wins once the reserve is funded.

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                  Residence and tax

                  Your stated residence is Portugal. Days per country come from the travel log.

                  Days in Portugal
                  212
                  this tax year
                  Days in the UK
                  48
                  Elsewhere
                  9

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                  Travel log

                  Every flight and stay with a receipt, and where each one places you.

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                  Identity

                  Passports, licences and identifiers, with renewal dates.

                  Renewals

                  Documents

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                    Health

                    Results and cover, in date order, with each lab's own range.

                    What the laboratory flagged

                    Every result on file

                    Movement between panels

                    Cover

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                    Planning

                    What "enough" means, the five buckets, and the pay rule.

                    Target take-home
                    £2,400
                    a month
                    Stated spending
                    ≈ £1,900
                    Reserve
                    19%
                    of profit

                    Owner pay rule

                    1. Salary on the same date each month, only in months where paid work and cash allow.
                    2. Reserve = eight weeks of operating costs plus 19% of profit to date.
                    3. Board minute and dividend voucher each time.

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                    Settings

                    Where things are saved, backups, and the feeds this page reads.

                    Change log

                    Every change to this file, newest first.

                    The 07:00 check appends here every day, quiet days included. Your own ticks are under History on Home; Settings explains where each lives.

                    Growth experiments

                    Pricing, proof, referrals and the website as experiments.

                    One promise and one Terms

                    E1Now
                    GoalOne delivery promise everywhere.
                    Expected benefitFewer disputes.
                    Next stepEdit the homepage.

                    Measure the funnel

                    E2Now
                    GoalKnow how many calls, checkouts and downloads happen each week.
                    Expected benefitPricing changes can be judged.
                    Next stepAnalytics events on the three buttons.

                    Dashboard build

                    The ledger to build once the books are current.

                    How the dashboard is organised

                    Three views: Home for today, Company for the business, Personal for everything else. One file, one data island per feed, a daily check that patches between markers.

                    Evidence

                    Records, statements, assumptions, sources.

                    Stated by you
                    • Residence: Portugal.
                    • Everything on the business card is a business expense.